So what does “Touchpoint Engineering” mean?

If you’re not familiar with the term, you probably aren’t alone. It’s something that has been evolving here at Southco over the past few years.

Touchpoint Engineering, as we define it,  is a strategic approach to engineered access hardware that focuses on optimizing the full scope of hardware performance early on in the project design cycle. Laptop screens, glove boxes and door handles are all examples of touchpoints, and they are potentially a means of achieving product differentiation more easily.

Oftentimes, it may be a Southco product your customers touch first when they open a door or grab a latch. We can tangibly influence how your customers perceive a product from its look and feel. And it’s a responsibility we take seriously!

After all, when we do our job right, you look good. Does the handle fit comfortably into the customer’s hand? Does a display screen pivot smoothly when turned? It’s this type of differentiation that may just push your product to the front of the pack in a competitive marketplace. And there’s certainly nothing wrong with that.

Many designers know these often uttered words: form, fit and function. Touchpoint Engineering improves opportunities for finding cost-effective solutions that marry form, fit, and function to the touchpoints of human interaction with the product.

As always, send us an email or post a comment if you want to see how we can help you with your designs challenges.

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